Search & Generative Engine Marketing
When people search Google or ask ChatGPT for recommendations, that's when your brand needs to appear. More than that, it needs to provide information that's relatable, engaging, and easy to understand, even for complicated questions.
That's what our SEO and GEO services achieve.
A prospective member searches Google for a calculator to estimate their super balance at retirement. They see your website at the top of results and deeply engage with your brand, getting personalised results from your interactive tool.
A hiring manager asks ChatGPT to recommend or compare the most suitable recruitment agency for their company. Your brand gets recommended, with reasons why, thanks to strategically placed, optimised content and mentions.
A backbone of our digital strategy approach
SEO, SEM and GEO place your brand in front of a potential customer or member at the precise moment they're seeking information to inform a purchase or join decision.
The power of these strategies to drive conversions, when done well, is unmatched.
Performance-driven search strategies that produce results in compliance-heavy environments are our bread and butter. They're a core component of our digital services, the ace up our sleeve, and a key reason our clients keep coming back to us.
Some seriously successful search stats
Organic Search
330%
year-on-year increase in organic search sessions to the target retirement section of super fund's site
Key Events/Conversions
90%
quarter-on-quarter increase from Organic Search for Synergie Australia
AI Search
400%
AI-Assistant generated search sessions converting 400% better than average conversion rate across all channels
How search can perform even better as part of something bigger
Search on its own performs. A well-built SEO or GEO strategy earns your place at the exact moment someone's looking for you, and that's valuable whether it stands alone or sits inside something larger. When those moments are part of one connected, multi-channel strategy rather than separate efforts running in parallel, each one reinforces the last, and your search performance benefits from it too.
That's the thinking behind our Digital Strategy approach: search as a powerful strategy in its own right, and even stronger when it's working alongside social, email, and marketing automation, all pointed at the same objective.
Add our digital product capability, which supercharges our search strategies by sending influential engagement signals to Google, and it's not hyperbolic to say: there's no one else in Australia who can deliver the service mix we do.
Keplyr understood our business strategy from the beginning and took the lead in helping design a custom B2C SEO campaign for a 12-month period to begin drawing rich traffic through to the new website. We have received on average two new client enquiries a week, and 60% of the leads have been directly though Google organic searches.
Jamie Kidd
Group Marketing Manager, Synergie Australia