Engage with clarity.
Sleek, actuary-backed financial tools, proven in super, delivered at speed.
Introducing KeplyrBalance projection
Baseline
With TTR
Risk profile: Aggressive
Show up where it counts.
Get your brand recommended by AI assistants and show up at the top of Google when prospects search for solutions.
See how we do itSearch impressions
Search rankings
Cited in AI answers
Superannuation calculators
Actuary-backed calculators designed for key stages in the super member lifecycle.
How much super will I have when I retire?
See your projected super balance at retirement, based on your age, income and current balance.
What we've discovered
Learnings and insights from our projects - AI search, member engagement, cybersecurity and fund marketing.
What We Offer
Products and services
Advisory
The strategic groundwork behind everything we do. Diagnosing what your brand needs, and guiding you to the best path to get there.
Build
We build projection calculators, learning experiences and custom online experiences that make the complicated feel simple.
- Superannuation calculatorsActuary-backed calculators and tools that give personalised, easy-to-understand answers
- Projection APIOur proprietary superannuation projection API can be licensed to power calculations anywhere online
- Experience ArchitectureOnline experiences that feel effortless and fun, with all the complexity hidden behind robust digital architecture
- Infrastructure and SecurityReliable, secure and compliant hosting and dev-ops services
Grow
We grow audiences for complicated industries with results-driven search marketing and digital strategy.
- Interactive guided learningPersonalised and interactive guided learning experiences that make complicated topics feel simple
- MarTech platformLead capture, marketing automation and personalised experience delivery platform
- Digital StrategyStrategies that create awareness, drive conversions, and accelerate growth
- Search & Generative Engine MarketingSEO, GEO, and paid search strategies tailored to how people search today, and tomorrow
Our Partners
Companies and organisations we partner with.
Insights
Introducing Keplyr
SGY is now Keplyr In the 1620s, astronomer and mathematician Johannes Kepler found structure in what looked like chaos, forever changing navigation, mapmaking and astronomy. That's the mindset we bring to our work. We believe people navigating complicated industries like super, financial services,…
GEO for super funds
A 25-year-old starting their first full-time job used to open Google and type "best super fund". A growing number now open ChatGPT instead and ask it something far more specific: "I'm 25, starting my first job in Australia, what's the best super fund for me?". The AI doesn't return ten blue links.…
How vibe-coding is empowering SMEs to build their own internal tools
We’re blessed in the information age to be able to learn from the mistakes of people we’ll never meet. As brilliantly explained by Jack Skeels, AI excels at the nexus of highly solved, low-risk work . Giving certain members of society access to AI coding agents is akin to arming a bonobo with a…
The maintenance bill nobody budgeted for: how AI is raising the cost of keeping software running
This was originally published at https://confusedtechguy.substack.com/p/the-maintenance-bill-nobody-budgeted Maintenance has always dominated the true cost of software: most of a system’s lifetime cost arrives after it launches. What has changed in the past two years is what makes up that bill. AI,…
Payday Super: an opportunity for deeper member engagement
The new Payday Super laws are now less than a month away from coming into effect, on 1 July. These changes are a genuinely meaningful reform that will bring about measurable improvements to the average retirement balances of Australians. It’s also a huge opportunity for super funds to achieve a deep…
Are your retirement calculators performing?
Retirement calculators aren’t just compliance and advice tools - they’re one of the most powerful ways to connect with members who are starting to think seriously about retirement. Over the past year, we’ve rebuilt and relaunched our suite of financial engagement tools for some of Australia’s…