September 1, 2026 · 2 min read
Introducing Keplyr
SGY is now Keplyr
In the 1620s, astronomer and mathematician Johannes Kepler found structure in what looked like chaos, forever changing navigation, mapmaking and astronomy.
That's the mindset we bring to our work. We believe people navigating complicated industries like super, financial services, healthcare, energy and recruitment deserve the same thing: clarity, direction, and a clear path to better outcomes.
Complicated and confusing aren't the same thing. Our mission is to make sure they never look like they are.
Who we are
Keplyr is a Melbourne-based digital partner building complex digital products and driving growth for organisations in highly-regulated and complicated industries. We're the new project of Mehdi Qerim, founder of Yoke Digital and SGY, built on years of experience working with organisations who don't have the luxury of getting things wrong.
Our offering is grouped across three key pillars: Advisory, Build, and Grow.
Advisory: working out what's actually needed
The strategic groundwork behind everything we do. Diagnosing what your brand needs, and guiding you to the best path to get there. We work out what's actually holding a brand back, and what is the best way to help it thrive. It's the discovery and consulting work that shapes everything else we do, grounded in our deep knowledge and experience working in superannuation, financial services, healthcare, recruitment and energy.
Build: products that make the complicated feel simple
Once we know what's needed, we build it. Interactive tools, super and finance calculators, projection technology, and the design and infrastructure underneath them. The kind of products most agencies can't or won't touch, because getting them wrong has real consequences.
Projection API
Our proprietary retirement forecasting technology, licensable for use in any environment. Assumptions, formulas and projections developed under actuarial oversight and benchmarked to the ASFA Retirement Standard.
Infrastructure and security
Reliable, secure and compliant hosting and dev-ops, so what we build stays fast and safe as it scales.
Grow: we grow audiences for complicated industries
Our Grow services provide the perfect mix of digital strategy, search marketing, MarTech and educational content built for complicated industries.
The thinking that drives us
Advisory, Build and Grow aren't three separate service lines bolted together, they're one team solving one problem: how do you help someone through a decision that actually matters, in an environment where every message needs to hold up to scrutiny.
Want to learn more about how we could work together?
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