NEWS
Insights
Introducing Keplyr
SGY is now Keplyr In the 1620s, astronomer and mathematician Johannes Kepler found structure in what looked like chaos, forever changing navigation, mapmaking and astronomy. That's the mindset we bring to our work. We believe people navigating complicated industries like super, financial services,…
GEO for super funds
A 25-year-old starting their first full-time job used to open Google and type "best super fund". A growing number now open ChatGPT instead and ask it something far more specific: "I'm 25, starting my first job in Australia, what's the best super fund for me?". The AI doesn't return ten blue links.…
How vibe-coding is empowering SMEs to build their own internal tools
We’re blessed in the information age to be able to learn from the mistakes of people we’ll never meet. As brilliantly explained by Jack Skeels, AI excels at the nexus of highly solved, low-risk work . Giving certain members of society access to AI coding agents is akin to arming a bonobo with a…
The maintenance bill nobody budgeted for: how AI is raising the cost of keeping software running
This was originally published at https://confusedtechguy.substack.com/p/the-maintenance-bill-nobody-budgeted Maintenance has always dominated the true cost of software: most of a system’s lifetime cost arrives after it launches. What has changed in the past two years is what makes up that bill. AI,…
Payday Super: an opportunity for deeper member engagement
The new Payday Super laws are now less than a month away from coming into effect, on 1 July. These changes are a genuinely meaningful reform that will bring about measurable improvements to the average retirement balances of Australians. It’s also a huge opportunity for super funds to achieve a deep…
Are your retirement calculators performing?
Retirement calculators aren’t just compliance and advice tools - they’re one of the most powerful ways to connect with members who are starting to think seriously about retirement. Over the past year, we’ve rebuilt and relaunched our suite of financial engagement tools for some of Australia’s…
Search Everywhere Optimisation: Implement SEO 2.0 before it’s too late.
Are you losing organic traffic from Google? This is one of the most common concerns many businesses are experiencing now. In this article, we'll tell you why this is happening and what to do if you want your brand to remain visible for your audience. In short, times are changing: AI is reshaping…